Easter gifts

Branding products of all kinds is very widely used in advertising campaigns. But other ways of spreading information, especially graphic, are also used to increase brand awareness. These are souvenirs with a logo that can be sold or given away at various public events sponsored or attended by the company. The value of such items depends directly on their functionality and largely on the quality of the image. The artistic appeal of the applied images also matters.

Logo application technologies for souvenirs

Modern printing equipment makes it possible to brand products of all kinds. Production uses the following technologies.

Pad printing

The image is applied with a pad made of elastic polymer material. The key advantage of this technology is the ability to apply text or images to any curved surface. Depending on the equipment model, the logo print can be highly precise, in several colors and at high resolution. As a rule, the equipment is highly productive, so you can count on fast order turnaround. Pad printing is good for detailed images over a small area. Suitable items include ashtrays, mugs, keychains, lighters, pens and other stationery.

Screen printing

This technology uses various stencils. It stands out for its affordable cost and the high manufacturability of the equipment for both forming and applying the image. This makes it possible to get a high-quality, high-resolution full-color image at minimal cost. Textile products serve as the carrier: T-shirts, bandanas, baseball caps, less often shorts, trousers and jackets. Modern durable dyes let you wear branded apparel for a long time without losing its appeal. Modern polyamide-fiber stencils create a raised pattern with richer, more durable color.

Laser engraving

The technology forms images and inscriptions by cutting small grooves into the top layer of the material, so it has some technical limits regarding the material and type of carrier. Engraving uses solid-state and CO2 lasers with different wavelengths, which allows it to be applied to various materials. Promotional products with a laser-engraved logo are made of metals and their alloys, glass and crystal, marble and porcelain, wood and wood composites, leather and some other materials. Branding with laser engraving lets you make products inexpensively, with images or inscriptions that practically never wear off. The only exception is when the item is used so much that the entire outer layer of material wears away.

Decal

The most common way to apply an image cheaply but with high quality to materials such as glass, ceramics, faience and porcelain. The items can have curved surfaces of any radius. The technology involves firing the applied image, which fixes it securely on the base surface. As a result, the bright colors don't fade for a long time and resist mechanical wear, including household detergents. Decal gifts with a company logo include all kinds of mugs, cups, glasses and other practical everyday items. As a rule, they are an original gift for employees that strengthens team spirit.

Embossing

The image is applied with a metal stamp heated to a certain temperature. Base materials: plastic, paper, wood, genuine leather. Embossing is used to brand business card holders, packaging elements, postcards, gift certificates and more. Leather souvenirs with a logo made in Kyiv look extremely prestigious and serve as image products.

Embroidery

A logo on fabric is currently an extremely popular way to convey information. Branded textiles in Kyiv are in high demand among companies in all kinds of industries. This method can be used to brand apparel and various accessories. Embroidery of a company logo strengthens corporate ties and gives the image a more prestigious look than other application technologies. Embroidery uses special CNC sewing machines that, depending on the model, can create multicolor, highly detailed images. Embroidery is practically the only way to apply an image to textiles with a pile surface.

Where logo souvenirs are used

Branded products, especially souvenirs, are an extremely effective way to advertise, raise brand awareness and build a corporate style. Companies use them in many areas of their activity. However, this service makes the most sense in the following cases:

1. Promo campaigns. During them, potential buyers receive small but useful souvenirs and accessories as little gifts: keychains, stationery, USB drives, lighters and so on;

2. Printed materials. This mainly includes stationery such as flip calendars, notebooks and diaries, posters and similar products that help build a corporate style and are always in sight. It's a relatively cheap way to give a potential client your address and contact details on products they will use every day;

3. VIP gifts. It makes sense to order this type for special clients to emphasize how important they are to the company. As a rule, these are high-end souvenirs: decorative items of high artistic value or everyday products made of premium-quality materials.

Benefits of using logo souvenirs

Printing a logo on creative souvenirs and gift products offers the following benefits:

• Affordable cost: you can order fairly large batches for mass campaigns;

• Showing respect for your employees, partners and potential clients, using quality products and creative branded items with your symbols;

• High usefulness lets people use some souvenirs in everyday life, which significantly increases brand awareness.

It's worth noting that all these benefits show up fully only when a quality product is used as the base for branding.